Plant Power Fast Food

Plant Power Fast Food is a pioneer of the “Clean Fast Food” movement. Often called the “vegan version of McDonald’s,” this California-based chain — founded in 2016 by Jeffrey Harris, Mitch Wallis, and Zach Vouga — aims to show that convenience and environmental responsibility can go hand in hand. By offering a fully plant-based menu in a fast-food format, Plant Power appeals to diners who crave classic burgers and shakes but want a much smaller impact on the planet.

Plant Power believes the best way to help the planet is by changing how we get our protein. Their approach is backed by hard data: swapping one quarter-pound beef burger for their plant-based version saves 58 gallons of water and 41 square feet of land — figures drawn from a University of Michigan Life Cycle Assessment. The company also uses almost entirely compostable packaging made from plant fibers instead of petroleum-based plastics.

Plant Power Fast Food shows how activism can grow with a business. Their goal is to expose millions of consumers to cruelty-free, environmentally sustainable choices in the most accessible format possible: the drive-thru. While the chain has navigated a challenging post-pandemic landscape — consolidating some locations to focus on its strongest markets — its core mission remains intact. Plant Power proves that a fully plant-based fast-food model is both delicious and viable, one burger at a time.